National Geographic Shares its 130+ Year Story

Since first forming as a scientific club in 1888, National Geographic has evolved into one of the world's most recognizable magazines in the world. Chief Storytelling Officer Kaitlin Yarnall joins Bloomberg Businessweek Daily to discuss National Geographic's news book which tells the 130+ year history of the organizations "legendary photographs, artifacts, adventures, and discoveries that changed the world." (Source: Bloomberg)

Since first forming as a scientific club in 1888, National Geographic has evolved into one of the world's most recognizable magazines in the world. Chief Storytelling Officer Kaitlin Yarnall joins Bloomberg Businessweek Daily to discuss National Geographic's news book which tells the 130+ year history of the organizations "legendary photographs, artifacts, adventures, and discoveries that changed the world." (Source: Bloomberg)