Nicotine pouches can be marketed as 'lower risk' than cigarettes. Is that dangerous?

The FDA allowed some Zyn nicotine pouches to be marketed as "lower risk" than cigarettes. Public health experts agree they can help current smokers, but worry young people may become addicted.

<img src='https://npr.brightspotcdn.com/dims3/default/strip/false/crop/4959x3306+0+0/resize/4959x3306!/?url=http%3A%2F%2Fnpr-brightspot.s3.amazonaws.com%2Ff2%2F3b%2F47e2ef4d4eed9df82375f6a416b7%2Fgettyimages-1970322451.jpg' alt='The FDA allowed some Zyn nicotine pouches to be marketed as "lower risk" than cigarettes.'/><p>The FDA allowed some Zyn nicotine pouches to be marketed as "lower risk" than cigarettes. Public health experts agree they can help current smokers, but worry young people may become addicted.</p><p>(Image credit: Michael M. Santiago)</p><img src='https://media.npr.org/include/images/tracking/npr-rss-pixel.png?story=nx-s1-5919626' />