The producer of Fleabag and Baby Reindeer's tip for finding a hit? Don't look for one

Theatre producer Francesca Moody has a remarkable record of spotting shows that go on to have wide success. At the Edinburgh Fringe festival, she told NPR about what she looks for in a performance.

<img src='https://npr.brightspotcdn.com/dims3/default/strip/false/crop/5417x3611+0+0/resize/5417x3611!/?url=http%3A%2F%2Fnpr-brightspot.s3.amazonaws.com%2F6c%2Ffc%2F1ccf0e8a46b29f60adc926f3d0cd%2Fgettyimages-2228025410.jpg' alt='Francesca Moody, theatre producer on Fleabag and Baby Reindeer, at the Edinburgh Fringe Festival, summer 2025.'/><p>Theatre producer Francesca Moody has a remarkable record of spotting shows that go on to have wide success. At the Edinburgh Fringe festival, she told NPR about what she looks for in a performance.</p><p>(Image credit: Jeff J Mitchell)</p><img src='https://media.npr.org/include/images/tracking/npr-rss-pixel.png?story=nx-s1-5968566' />